ADVERTISING

Woo

Main Charactor

Agency: Soursop

Description

Pioneering youth media brand Woo is breaking the norms of digital storytelling and creating a new feel-good genre of entertainment for Gen Z with Main Character, a comedic online film series featuring an artist, a rapper and a dancer from the Dublin underground, telling three interwoven stories of personal growth in a candid stream-of-consciousness style. Inspired by the TikTok main character trend (“I’m in my main character era”) - where people embrace confidence in themselves and their decisions, living out as the main character in their own lives.

Relatable, optimistic and inclusive, this three-part series - conceived & directed by Isolde Penwarden, co-produced by Amsterdam-based creative agency Soursop and Woo - is set in Dublin, Ireland, and features a series of eccentric, real-life TikTok personalities confronting - and finding the comedy in - real situations from dating disasters to birthday blues.

Reflecting Woo’s mission to redefine self-care for Gen Z audiences - the so-called ‘Generation Anxious’ - Main Character rejects the wellness industry’s tropes, instead taking the voice, themes and sensibilities of Gen Z off TikTok and transplanting them into a comedy-drama. Creating a pioneering new entertainment form that captures the voice of a generation that’s all too frequently misunderstood by mainstream media.

This professional campaign titled 'Main Charactor' was published in Netherlands in November, 2023. It was created for the brand: Woo, by ad agency: Soursop. This Integrated medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Client: Woo
Agency: Soursop Amsterdam

Created, Written & Directed: Isolde Penwarden
Executive Creative Directors: Stephen Mai & Ravi Amaratunga-Hitchcock

Producer: Aaron Mc Enaney
Production Manager: Gaia Curti
Production Coordinator: Emmet Jones
Production Assistant: Abby Wood
Director of Photography: Albert Hooi

Casting: Isolde Penwarden

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.