Agency: VCCP London


There's a glass & a half in everyone.

Cadbury Dairy Milk has today launched its first audio ads celebrating real life moments of generosity as part of its ongoing ‘There’s a Glass and a Half in Everyone’ campaign, the series of five stories was created by global agency of record VCCP London.

Each 60” radio ad tells the story of a genuine moment of kindness drawn from across the UK. To showcase the power of generosity, the campaign uses an innovative 60 second media buy by Publicis Media to disrupt the usually cluttered ad breaks and allow the heartwarming acts of kindness to get the airtime they deserve and have listeners stop in their tracks to listen.

This professional campaign titled 'Garage' was published in United Kingdom in November, 2023. It was created for the brand: Cadbury, by ad agency: VCCP London. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 3 months ago.


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