ADVERTISING

Carsa

Maid, Cashier, Security Guard, Fruit Seller

Agency: Y&R

Description

In Peru, a low class person and a laptop seem not to match. Deep rooted cultural and even racist prejudices along with the "status" imagery around the product would suggest for many people that the laptop being carried by a maid can only be the housewife's or even the children's housewife laptop, if not stolen but never hers. This campaign from Y&R Lima beats that paradigm.

This professional campaign titled 'Maid, Cashier, Security Guard, Fruit Seller' was published in Peru in March, 2010. It was created for the brand: Carsa, by ad agency: Y&R. This Film medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted over 14 years ago.

Credits

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Flavio Pantigoso, Daniel de León
Art Director: Hiroshi Sagawa
Agency Producer: Patricia de la Cuba
Assistant Producer: Michel Motte
Production: Cinesetenta, Lima
Director: Jorge Pablo Quiroz
Assistant Director: Jose Carlos García
Director of Photography: Ricardo Rodríguez
Art Director: Eduardo Camino
Editor: Cristina Patiño
Executive Producer: Paola Pastrana
Field Productions: César Azcoytia, Olenka Sánchez
Post Production: Cinesetenta, Lima
Post Producer: Jaime Oyakawa
Audio: Vinylo Sound, Lima
Producer Audio: Ricardo Núñez
Account Director / Planner: Eduardo Grisolle
Account Supervisor: Carla Wilson

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