When you think of Havaianas, you think of everything that best represents the Brazilian summer, such as happiness, rhythm, energy, friendship, spontaneity, good vibes and free spirit
That is why AlmapBBDO decided to turn the packaging for Havaianas into packaging for all that.
This professional campaign titled 'Made of Brazilian Summer' was published in Brazil in April, 2017. It was created for the brand: Havaianas, by ad agency: BBDO. This Integrated medium campaign is related to the Fashion industry and contains 11 media assets. It was submitted about 6 years ago.
Advertising Agency: AlmapBBDO, Brazil
Partner / Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Team: Keka Morelle, Pedro Corbett, Felipe Antonioli, Daniel Oksenberg
Art Buyers: Tereza Setti, Ana Cecília da Costa
Illustration 2D: Adelmo Barreira, Motor Niveo, Black Madre Atelier, Keka Morelle, Felipe Antonioli
Illustration 3D: Gelmi Estudio de Arte
Typographer: Motor Niveo
Photographer: Alê Catan, Mariana Valverde
Planning: Cintia Gonçalves, Sergio Katz, Vanessa Sakamoto, Beatriz Scheuer
Media: Carla Durighetto, Maria Eugenia, Flavio Padilha