Description
In partnership with Employment and Social Development Canada, Toronto creative agency Feast has launched an inspirational campaign reminding Canadians that the world around them has been built by the trades.
The ‘Made By Skilled Trades’ campaign aims to inspire youth to consider a career in the trades through a message that is as simple as it seems—look around, the world around you is made great by tradespeople.
The campaign is centred around a 30-second digital spot focusing on 3 young tradespeople as they travel to work and experience the world around them. The spot begins with a question: ‘What do you see when you look around?’ and answers that question with a flurry of visuals representing some of the many things made possible by the trades.
Building on the 30-second spot, the campaign uses OOH ads, social media, and a travelling XM activation to show young Canadian youth how rewarding a career in the trades can be.
“We aimed for natural, honest visuals that showcase the impact of tradespeople’s work in everyday life,” said Feast Creative Director Ante Kovac. “For the OOH, we took ‘MADE BY SKILLED TRADES’ and placed it on buildings, bridges, and other structures that wouldn’t exist without tradespeople.”
This professional campaign titled 'Made By Skilled Trades' was published in Canada in February, 2025. It was created for the brand: Employment and Social Development Canada, by ad agency: Feast. This Digital, Film, and OOH Outdoor media campaign is related to the Education, Finance, and Public Interest industries and contains 3 media assets. It was submitted 24 days ago by Media Supervisor: Rebecca Ong of Feast.
Credits
AGENCY: Feast
Chief Strategy Officer: Lucia Mariani
Chief Creative Officer: Rob Vena
Creative Director: Ante Kovac
Account Supervisor: McKenzie Gardiner-Armas
Account Executive: Tara Chan
Studio Manager: Brittany Ma
Experiential Art Director - Samuel Ho Yin So
Branding Art Director - Ivana Hristova
Copywriter: Michael Knudson
Concept Artist: Dalia Ataev
Designer: Miranda Cagas
Designer: Kate Kim
Strategist: Carl Vlugt
Media Supervisor: Rebecca Ong
PRODUCTION: Spy Films
Director: Ante Kovac
Executive Producer: Marcus Trulli
Producer: Andy McLeod
Head of Production: Tyler Klementti
Cinematographer: Shady Hanna
Production Designer: David Dennis
EDITORIAL: Nimiopere
Editor: Leah Lalich
Assistant Editor: Dylan Reymer
Executive Producer: Jenna Edwards
Producer: Hannah Stone
COLOUR/VFX: Alter Ego Inc.
Colourist: Lily Henry
Sr. VFX Artist: David Whiteson
Colour Assistant: Vika Svishchova
VFX Artist: Jake Hussey
VFX Assistant: Veridiana Whitaker
Producer: Spencer Butt
AUDIO: BoomBox Sound
Creative Director: Roger Leavens
Executive Producer: Umber Hamid
