Fastest, most complete recovery

Global cyber resilience leader Commvault has launched a new brand campaign in partnership with creative marketing firm John McNeil Studio to help companies achieve their most important goal in the face of constant cyber threats and security breaches: a fast, complete recovery. Allowing their customers to become an always on, continuous business, Commvault is kicking off its national, multi-city campaign to spread awareness on its unique ability to deliver the fastest and most complete recovery for businesses worldwide.

Global cybercrime costs are estimated to hit $10.5 trillion annually by 2025 and the average cost of downtime for a larger enterprise is $9,000 per minute (that’s $87 million per year)*. The threats to businesses and organizations worldwide are predicted to worsen in 2025**.

With that in mind, Commvault's newest campaign comes at a critical time as cybersecurity concerns for businesses grow. To amplify this message, the brand is rolling out high-impact digital ads including TV Spots, and audio spots on APM Marketplace and SiriusXM across major markets including New York, Boston, Philadelphia, and Dallas. The campaign will continue with an additional spot released April 1 to be promoted across digital platforms including LinkedIn.

Commvault’s new campaign aims to reinforce their commitment to educating the industry on the costs of downtime, the importance of restoring a business to minimum viability, so they can quickly get back to business with minimal disruption, and why it’s crucial to have the fastest, most complete recovery solution on the market.

*Statista Estimated Cost of Cybercrime Worldwide 2018-2029: https://www.statista.com/forecasts/1280009/cost-cybercrime-worldwide
**2024 Global Risks Report - World Economic Forum - https://www3.weforum.org/docs/WEF_The_Global_Risks_Report_2024.pdf