Despite the dramatic innovations in diesel technology, America’s perceptions of diesel is still stuck in the 1960’s. To play off of this antiquated view, BMW partnered with Mad Men and Vanity Fair to create a 5 page pictorial as part of the automaker’s Advanced Diesel initiative. Shot on the Mad Men set and collaborating with the show’s stylists and art director, BMW placed a 2009 335d Advanced Diesel in the center of 1960’s Madison Avenue to juxtapose diesel’s perception with reality. The pictorial fold-out precedes Vanity Fair’s Mad Men article shot by Annie Leibovitz in this month’s Style Issue.
This professional campaign titled 'Mad Men' was published in United States in August, 2009. It was created for the brand: BMW, by ad agency: GSD&M. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 14 years ago.
Advertisng Agency: GSD&M Idea City, USA
Group Creative Director: Jay Russell
Associate Creative Director / Art Director: Scott Brewer
Associate Creative Director / Copywriter: Ryan Carroll
Photographer: Anton Watts
Art Buyer: Shannon McMillan
Digital Artist: Midas Retouching, London