Description
Maccie Christmas is a holiday activation by McDonald’s and ACE Social that embedded the brand into a long-standing Dutch Christmas tradition in the village of Arkel. A local house was transformed into a life-sized, illuminated Happy Meal, becoming a major attraction that visitors eagerly shared on social media. Rather than running a conventional campaign, the brand participated authentically in the community, with residents driving both the initiative and its viral spread. The result was widespread organic reach, extensive media coverage, and millions of social views driven largely by fan-created content.
And so the Maccie Christmas House became not only a physical attraction, but also a social media phenomenon
This professional campaign titled 'Maccie Christmas' was published in The Netherlands in December, 2025. It was created for the brand: McDonald's, by ad agency: Ace Social. This Content, Experiential, and OOH Outdoor media campaign is related to the Food industry and contains 2 media assets. It was submitted 4 days ago.
Credits
Advertising Agency: ACE Social, Amsterdam, The Netherlands
Executive Creative Director: Tibor van Ginkel
Creative Lead: Mitzi Wiebring, Frank Visser
Art Director: Isabelle Liem
Copywriter: Jochen De Blaere
Photographer: Isabelle Liem
Account: Lisette Morssink, Verena Trautvetter
PR: Finn Dekker, Anna van Duuren
Strategy: Sophie Benink
Production: Sjoerd Joosten
Client: Ruben Scholten, Marianne Kemps, Tolga Tekbasan
