ADVERTISING

BMW

M11 result

Agency: Draftfcb

Description

Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program.

This professional campaign titled 'M11 result' was published in Russia in February, 2017. It was created for the brand: BMW, by ad agency: Draftfcb. This Experiential medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 7 years ago.

Credits

Advertising Agency: FCBMOSCOW, Russia

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.