Description
Currently, speaking more than one language is essential for having a better job and personal opportunities, however learning it can become boring because it's a slow process, and most of the time, people are frustrated by the traditional methods offered by schools.
59% of people who know a second language used music as a tool to learn, because by imitating the singers' accents they were able to improve pronunciation, expand vocabulary, and have a better ability to remember.
We turn people's favorite artists into their language teachers so they can learn pronunciation and vocabulary easily with the songs they listen to daily.
This student campaign titled 'Lyricoach' was published in Colombia in April, 2024. It was created for the brand: Spotify, by ad school: The Pub School. This Audio and Digital media campaign is related to the Education and Music industries and contains 1 media asset. It was submitted over 1 year ago by Graphic Designer: Luis Jerez of DDB Colombia.
Credits
Art Directiors: Juan David Aguirre Álvarez / Luis Ángel Jerez Sáez
Copywritters: Paula Andrea Gutiérrez Alfonso / Jose Guillermo Rojas Casas
Motion Design: Luis Ángel Jerez Sáez
