Description
This is simple, ketchup is red because it comes from tomatoes. Tomatoes have that color thanks to lycopene. Lycopene has many benefits for human health, one of them being skincare. For decades, red has been key in the makeup world, so why not makeup with the red of HEINZ? In partnership with NARS, HEINZ presents Lycopene Makeup. A stick that not just makeup, but cares for the skin. HEINZ takes advantage of the beauty industry, one of the most massive and trendiest right now, to spread the benefits of lycopene in its iconic product.
This student campaign titled 'Lycopene Makeup' was published in Chile in April, 2024. It was created for the brands: Heinz and NARS Cosmetics, by ad school: Bendita Carpeta. This Design medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 10 days ago.
Credits
Art Director: Camilo Marín
Copywriter: Valentina Lábaque
Mentor: David Pinilla
