Luke cage, a Netflix originals series, features an unbreakable hero whose skin became impenetrable after a freak experiment.
To launch the series, Netflix took the crazy decision to send the entire first season to french journalists and to the marvel fans, but the USB key containing all the episodes was locked inside an unbreakable box as impenetrable as Luke cage's skin.
Journalists and influencers took the race to be the first to break the unbreakable box to social media. Everyone chimed in with helpful advice. A top french hardware chain even took part in the challenge and tweeted professional solutions.
This professional campaign titled 'Luke Cage - The Unbreakable Preview' was published in France in May, 2017. It was created for the brand: Netflix, by ad agency: Ogilvy. This Direct medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Emmanuel Lalleve
Creative Director: Regis Boulanger, Romain Repellin, Nicolas Lautier
Art Director: Allan Huton
Copywriter: Chloé Lefour
Production House: Pavillion Noir