Loyalty Campaign

Agency: TBWA\Entelia


It’s OMG time, for the new McDonald’s GMA Loyalty campaign!

Tap-tap-tap if you wanna be… entertained! Our latest work for McDonald’s Cyprus and its new campaign for the Global Mobile App has an OMG factor all over. The app offers great value to its customers, rewarding them for their loyalty by collecting points with every order and redeeming them on their favourite products.

The campaign’s tagline stretches out to the production itself, giving it a global, shiny, current look, vibrating quality throughout, matching the brand’s standards. Inspired by the client’s passionate approach towards the campaign, as well as the extensive agency brief, created the right vibe that made us wanna do this… badly.

Once again, one of our own, masterfully directed this majestic Ad, giving it an all new steaming, sexy, look, that stands out. Paris El-Said was on board right away, luring everyone to a cinematic journey that makes you wanna go… eat. Colossal thanks and gratitude to the amazing McDonald’s Cyprus marketing team and of course the talented people at TBWA\ENTELIA.

This professional campaign titled 'Loyalty Campaign' was published on May 12, 2023. It was created for the brand: McDonald's, by ad agency: TBWA\Entelia. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 5 months ago.


Advertising Agency: TBWA\Entelia
General Manager: Nicoletta Vlasiou
Creative Director: Louis Katsantonis
Brand Leader: Eleni Tryvizadaki
Production Company: SEMIO Productions
Executive Director: Pavlos Neocleous
Executive Producer: Alexia Makrides Neocleous
Director: Paris El-Said
Director of Photography: Giannis Georgiou
Production Manager: Christiana Kafaridou
Unit Manager: Alexia Alexandrou
Production Coordinator: Elena Asaelof
Art Director: Christy Polydorou
Casting Director: Julia Constantinou (Cast Agency)
Stylist: Andrea Hadjinicola
Make Up Artist: Anastasia Vanelli
Hair Styling: Sotiris Foiniris
Post-Production Manager: Tony Sorokos
MGFX Animator: Connie Constantinou
Motion Designer: Myria Adamou
Senior Editor & Sound Designer: Giorgos Panteli
Colourist: Manthos G. Sardis
Original Score & Lyrics: Silver Spotlight Productions


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