Description
In Colombia, McDonald's is synonymous with Coke. Very few people had tried one of these hamburgers with Pepsi, but that changed at Colombia's most important music festival, 'Estéreo Picnic', where millions of people go every year. The brand decided to exclusively sponsor the festival, and as a result, McDonald's couldn't sell its hamburgers with Coke, thus bringing together these two brands for the first time in Colombia.
This professional campaign titled 'Lovin' it more' was published in Colombia in April, 2024. It was created for the brand: Pepsi, by ad agency: Sancho BBDO. This Direct and Print media campaign is related to the Soft Drinks industry and contains 4 media assets. It was submitted 20 days ago by Juan Diego Rivera.
Credits
Agency: Sancho BBDO
Executive Creative Directors: Daniel Ávila, Francisco Villa
Creative Directors: Juan Diego Rivera, Juan David Pérez, Daniel Sánchez
Copywriter: Santiago Cuellar
Art Director: Juan David Pérez
