Listen here: https://lovelanguage.fm
Description
Most insurance cold-call scripts go like this: "We would like to speak to you about death." Phone dropped.
Absa Life partnered with uKhoziFM, and changed it to: "What's your song request?"
97% of insurance cold-calls fail to convert.
We built a data and lead generation campaign around it.
And achieved a 90% opt-in funnel on uKhozifm and our own beta platform lovelanguage.fm Where the song dedication you made is turned into a singing quote.
The loved ones you dedicated your song request to, included as dependants.
This professional campaign titled 'lovelanguage.fm' was published in South Africa in March, 2026. It was created for the brand: Absa Life Insurance, by ad agency: Avatar. This Audio, Digital, and Experiential media campaign is related to the Insurance industry and contains 1 media asset. It was submitted 1 day ago by Love DJ: DJ Mphazimalanga.
Credits
Avatar Agency.
