Description
Gold Days of Grubhub+ is going bigger than ever this May, with deals so good, everyone is going to want in on it. From May 1 through May 31, Grubhub is rolling out its largest member appreciation event of the year, featuring more than $5 million in savings across 10,000+ member-exclusive deals — including free menu items and BOGO deals from some of the country’s most popular restaurants.* And for those not yet in the club, there’s never been a better time to join — new members can sign up for just 99¢ per month for their first six months, a limited-time offer available only in May that unlocks the full Grubhub+ experience at 90% off**.
Watch Your Back: Gold Diggers Are Out in New Campaign
To kick off the moment, Grubhub is debuting a new campaign, “Gold Digging Season,” created by Anomaly. The work taps into a simple but relatable truth: when you have something great, especially something that feels VIP, like Grubhub+, people notice.
“Grubhub+ has always been about providing our members with that ‘VIP’ feeling — where the best deals and exclusive perks aren’t just a one-off, but a permanent fixture at the table,” said Launika Raykar, Vice President of Loyalty, Partnerships and Marketing at Grubhub. “With ‘Gold Digging Season,’ we wanted to lean into the playful reality that when you’re sitting on $5 million in exclusive deals during our annual savings event, people are going to want in on it. This campaign is a fun way to show that a Grubhub+ membership is the ultimate social currency; its value is so good that you might actually have to defend your food delivery from your neighbors.”
The campaign follows Gary, an unsuspecting Grubhub+ member who isn’t just ordering takeout — he has access to a VIP-like membership packed with the best deals, ultimate savings, and exclusive perks that elevate the entire food delivery experience. It’s the kind of value that stands out and doesn’t go unnoticed. As Gary goes about his day, he quickly becomes the center of attention, attracting a wave of conveniently curious and “just in the area” neighbors, transforming his surroundings into a neighborhood full of “gold diggers,” all trying to get in on what he has: his gold.
The campaign will run across TV, digital video, audio, and social, serving as both a warning and an invitation. Now’s the time to join Grubhub+.
This professional campaign titled 'Gold Diggers' was published in United States in April, 2026. It was created for the brand: GrubHub, by ad agency: Anomaly. This Film and Integrated media campaign is related to the Delivery Services industry and contains 4 media assets. It was submitted 18 minutes ago.
