Loved ones forget themselves too

In the latest campaign created by Cossette, the FQSA’s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help.
The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%.
With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them.
“There are a lot of excellent campaigns around Alzheimer's disease around the world. However, very few of them have approached it from a caregiver’s perspective,” says Richard Rochette-Villeneuve, Creative Director at Cossette. “We chose to focus on the most well-known symptom of the disease, memory loss, and transpose it to loved ones. This distinctive approach not only highlights the impact on everyone who is touched by the disease but is also unfortunately very true.”