Infrared cameras captured the children doing roll, pitch and yaw manoeuvres with motion capture technology. This took place in a specially equipped hangar in a world-first.
The movements of the children were turned into flight data that was relayed to the pilots of the aircraft. It meant that seven kids aged between 7 and 10 had say over the motion of a Boeing 777-300ER.
The stunt is part of a celebration for National Sovereignty and Children’s Day – a public holiday in Turkey, celebrated on April 23. It marks the foundation of the Grand National Assembly of Turkey, which took place on April 23, 1920.
The Boeing 777-300(ER) took off from Istanbul Airport, with Captains Serpil Köstepen, Cihangir Kılıç and the “Kid Captain” in control. To boost safety, the flight was confiscated in a closed airspace restricted to a 10-mile radius. And the flight was conducted over Antalya at an altitude between 6,000 and 8,000 feet – far below the cruising altitude of a typical jumbo jet flight.
This professional campaign titled 'A Flight Powered by Kids' was published in Turkey in April, 2021. It was created for the brand: Turkish Airlines, by ad agency: Happy People Project. This Integrated medium campaign is related to the Transport industry and contains 9 media assets. It was submitted almost 3 years ago.
Advertising Agency: Happy People Project, İstanbul, Turkey
Agency Partners: Orçun Onural, Yaşar Akbaş
Executive Creative Director: Sami Basut
Digital Creative Director: Serhan Acar
Creative Group Head: Seral Çelikbaş
Art Director: Ahmet Yasin Gündüz
Copywriter: Yasin Adıgüzel
Motion Graphic Designer: Recep Külçe
Client Services: Gözde Aldinç Atamer, Elçin Temel, Burak Küçükçerçi
Production Company: Depo Film
Director: Elif Kalkan
Director Of Photography: Baldur Eythorsson
Director Of Photography (Air Shooting): Uğur İçbak
Producers: Ender Sevim, Burak Erdener, Hakan Atasoy
Music: Atakan Ilgazdağ
Motion Capture Chef: Adrian Perdjon
Helicopter Pilot: Philippe Marie J. Martin / HELI&CO
Post Production: İmaj