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CNESST

Fiction

Agency: Cossette

Description

The Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST), the agency that oversees workplace standards, equity, health, and safety in Québec, is teaming up with Cossette to launch its first-ever campaign on mental health in the workplace. The campaign aims to raise awareness among employers and workers of the reality of psychosocial health risks and remind them that no workplace is immune. The campaign dramatizes incidents of sexual harassment, psychological harassment and workplace violence in a variety of sectors and focuses on demystifying problem behaviours by replacing the perpetrators with fictional characters like a dragon, goblins and an alien.

This professional campaign titled 'Fiction' was published in Canada in November, 2023. It was created for the brand: CNESST, by ad agency: Cossette. This Film and Print media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 3 months ago by Art Director: Jasmin Brochu of Cossette, Quebec, Canada.

Credits

Advertising Agency: Cossette, Quebec, Canada
Production Company: Les Enfants, Montreal, Canada
Creative Director: Richard Rochette-Villeneuve
Copywriter: Zoé Forest Paradis, Nicolas Paquette
Art Director: Jasmin Brochu, Eric Charron
Strategy: Marie Vaillancourt
Account Director: Nicole Laplante
Agency Producer: Joannie Roy
Director: Ivan Grbovic
Producer: Visant Le Guennec, Audrey Martin, Léonard Sarran
VFX Company: Mathematic, Montreal, Canada
Colourization: Jérôme Cloutier
Sound Studio: Circonflex, Montreal, Canada
Print Production: Natalie Gadoua
Production Artist: France Laberge
Retoucher: Daniel Cartier

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