ADVERTISING

McDonald's

Love where you live

Love where you live - Fries

Love where you live - Drink

Love where you live - McFlurry

Description

An outdoor advertising campaign for McDonald's in Malta to raise awareness about littering and encouraging responsible disposal of packaging. McDonald's is committed to promoting litter separation and recycling in all its restaurants across the country. In this out-of-home campaign, we took a unique approach by depicting McDonald's packaging discarded inside a home, delivering the powerful message: "Love where you live." The campaign highlights the inconsistency in how we treat our homes compared to nature. Just as we wouldn't throw a used takeaway cup into our home aquarium, we should also show the same respect for nature, as it is our home too.

This professional campaign titled 'Love where you live' was published in Malta in September, 2023. It was created for the brand: McDonald's, . This OOH Outdoor medium campaign is related to the Education and Food industries and contains 3 media assets. It was submitted 7 months ago by Executive Creative Director: Richard Agius of TBWA\ANG.

Credits

Advertising Agency: TBWA\ANG
Photographer: Stephen Galea

ADVERTISING

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