Love where you live

Love where you live - Fries

Love where you live - Drink

Love where you live - McFlurry


An outdoor advertising campaign for McDonald's in Malta to raise awareness about littering and encouraging responsible disposal of packaging. McDonald's is committed to promoting litter separation and recycling in all its restaurants across the country. In this out-of-home campaign, we took a unique approach by depicting McDonald's packaging discarded inside a home, delivering the powerful message: "Love where you live." The campaign highlights the inconsistency in how we treat our homes compared to nature. Just as we wouldn't throw a used takeaway cup into our home aquarium, we should also show the same respect for nature, as it is our home too.

This professional campaign titled 'Love where you live' was published in Malta in September, 2023. It was created for the brand: McDonald's, . This OOH Outdoor medium campaign is related to the Education and Food industries and contains 3 media assets. It was submitted 7 months ago by Executive Creative Director: Richard Agius of TBWA\ANG.


Advertising Agency: TBWA\ANG
Photographer: Stephen Galea


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.