Love where you live

An outdoor advertising campaign for McDonald's in Malta to raise awareness about littering and encouraging responsible disposal of packaging. McDonald's is committed to promoting litter separation and recycling in all its restaurants across the country. In this out-of-home campaign, we took a unique approach by depicting McDonald's packaging discarded inside a home, delivering the powerful message: "Love where you live." The campaign highlights the inconsistency in how we treat our homes compared to nature. Just as we wouldn't throw a used takeaway cup into our home aquarium, we should also show the same respect for nature, as it is our home too.