< LOVE
LEAVE >
< LOVE / LEAVE >
Description
The concept "Love turns left, leave turns right" is designed to compete with streaming platforms by enticing audiences to return to traditional cinemas. This innovative idea transforms the act of exiting the cinema into an engaging experience that viewers eagerly anticipate.
We implement this concept by displaying questions on the screen before the movie credits roll, prompting the audience to use both exit doors as their response. These questions are related to the movie's content and are relevant to the viewers' lives.
"Love turns left, leave turns right" thus turns the cinema exits into activation mediums that create a unique experience beyond what streaming offers. It provides an enjoyable way for audiences to engage with the movie's content and rediscover the pleasure of watching films in a traditional cinema setting.
This professional campaign titled 'Love turns left, leave turns right' was published in Thailand in June, 2023. It was created for the brand: M Pictures & Long Live Love!, by ad agency: Flash Bomber. This Direct, Experiential, and OOH Outdoor media campaign is related to the Movies, Other, and TV and Streaming Promos industries and contains 5 media assets. It was submitted 8 months ago by FLASH BOMBER.
Credits
Brands: M Pictures & Long Live Love!
Advertising Agency: FLASH BOMBER
Chairman / Chief Creative Officer / Executive Creative Director / Copywriter: Thanasorn Janekankit
Creative Director / Copywriter: Rattasak Mututanondh
Art Director: Nittaya Chananukul
Account Director: Jitlada Detchuchai
Account Executive: Kulsinee Thatinjan
Project Manager: Suchaya Panjalak / Nutcha Mauthorn
Media Agency: Stirr
