Project Schitaetsya


Agency: FCB ArtGroup Almaty

Women of any age suffer from domestic violence.

Among women who experienced sexual violence.

Physical and psychological violence by a partner against women in Kazakhstan.

Women kept silent about domestic abuse from their partners.

Map of domestic violence and protective orders in Kazakhstan, 2021.


Schitaetsya — project that raises awareness of domestic violence in Kazakhstan and tracks data on these kinds of cases for the public, journalists and activists. But dry numbers cannot cause emotions. To increase attention to the problem and to help people understand the data we created a visual style that clarifies the scale of the problem.

We set ourselves the goal to publish visual data every year at the beginning
of March. This is the period when society is more focused on women's issues.
For example: our images become rally posters during marches and in the period
of feminist movement activity, when they publish our visual statistics on their Social Media, where we reach thousands of women, activists and journalists.

This professional campaign titled ' DOMESTIC VIOLENCE DATA VISUALIZATION' was published in Kazakhstan in March, 2023. It was created for the brand: Project Schitaetsya, by ad agency: FCB ArtGroup Almaty. This Print medium campaign is related to the Public Interest industry and contains 6 media assets. It was submitted 7 months ago by Senior Art Director: Sanzhar of FCB ArtGroup Almaty (Agency Network: FCB).


Graphic Designers: Danil Li
Junior Art Director: Oleg Tsoy
Art Director/Photographer: Semyon Mishchinenko
Senior Art Director: Sanzhar Kozzhanov
Creative Group Head/Copywriter: Erika Romero
Creative Director: Nikita Frankovskiy
Digital Director: Ruslan Kim
Account Manager: Olzhas Shakhabayev
General Manager: Rustam Kunanbaev
Founder of project : Veronica Fonova


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