Teatro alla Scala

Love at the Time of Revolution


The theatre is regarded as one of the leading opera and ballet theatres in the world and every years La Scala's season opens on 7 December with an international opening ceremony. This year the Opera House open with Andrea Chenier a verismo opera in four acts by Umberto Giordano, set to an Italian libretto by Luigi Illica, and first performed on 28 March 1896 at La Scala, Milan. The story is based loosely on the life of the French poet André Chénier (1762–1794), who was executed during the French Revolution with his love Maddalena.

This professional campaign titled 'Love at the Time of Revolution' was published in Italy in November, 2017. It was created for the brand: Teatro alla Scala, . This Integrated medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted about 4 years ago by Prager: Devlin.


Advertising Agency: RAI Radio Televisione Italiana, Rome, Italy
Managing Creative Director: Pierluigi Colantoni
Executive Producer: Francesco Baggetta
Set Designer: Carolina Fanelli
Director Of Photography: Riccardo Topazio
Director / Creative Director: Daniel Marini


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