Description
Dating apps and social media have ruined the magic of falling in love. At a time when ‘love at first sight’ is in jeopardy and authentic connections feel fleeting, the brand is celebrating that magical meet cute moment when people find the perfect shelter dog to adopt while providing consumers with a fun and interactive way to connect with their next true love. The new campaign shows that love at first sight still exists and is available at your local shelter.
These placements, which will run across TV, OLV, social and print, instill a much-needed sense of optimism encouraging us to see the goodness that surrounds us. The TV spots started airing in March and the OLV, social and print placements will continue rolling out over the next few weeks.
To further celebrate the good dogs bring humans, the PEDIGREE brand is also creating a “dating site” to connect shelter dogs with someone truly in need of some optimism, the recently single. Rebound Dogs is a fun, light-hearted and interactive experience that matches people with a shelter dog that’s the opposite of their ex. This site, complete with a detailed survey that matches people with the perfect adoptable pup in their area, is set to go live on April 5.
Rebound Dogs - https://www.pedigree.com/rebounddogs
This professional campaign titled 'Love At First Sight' was published in United States in April, 2024. It was created for the brand: Mars Petcare/ Pedigree, by ad agency: BBDO New York. This Film medium campaign is related to the Pets industry and contains 3 media assets. It was submitted 24 days ago.
Credits
David Lubars, Chairman and CCO Worldwide
Luiz Sanchez, Chief Creative Officer North America
Matt MacDonald, Chief Creative Officer BBDO New York
Peter Kain, Executive Creative Director
Bart Mol, Creative Director
Jim Connolly, Creative Director
Katie Young, Group Executive Producer
Marcelo Hanta-Davis, Interactive Producer
Maya Iwata, Associate Creative Director
Benner Rawley, Associate Creative Director
Annemarie Norris, EVP Group Director, Global Strategy
Thomas Freeman, Senior Planner
Sally Nathans, EVP Senior Account Director
Patrick Connolly, VP Account Director
Alondra Ibarra, Account Manager
Becky Burkhard, VP Group Executive Producer
Madi Miller, Producer
Melissa Lucier, Senior Art Producer
Christina Albert, Global Deployment Supervisor
Diana Lichtenstein, Global Deployment Executive
Juan Taylor, Executive Producer - Landia
Lucas Shannon Director, Rain and Party - Landia
Odile Luisa Director, LAFB and Eyeline - Landia
Julian Castro, Line Producer - Landia
Melissa Lubin, Executive Producer - Union
Lily Hartmann, Producer - Union
Karen Kourtessis, Editor - Union
Jean Taylor, Assistant Editor - Union
Tim Masick, Telecine Artist – Company 3
Ryan Moncrief, Producer – Company 3
Sebastian Bucarey, VFX Supervisor – La Posta
Juana de Miguel, Producer – La Posta
Joshua Green, Producer - Human
Rob DiFondi, Engineer - Sonic Union
Carolyn Mandlavitz, Producer – Sonic Union
Emiliano Billi, CTO - Kollectiff
Khaled Ouziala, CGO - Kollectiff
Tobias Yanguela, Head of Production - Kollectiff
