Brief: Pedigree makes your dog strong.
Idea: Champions are the strongest.
Insight: Names like Messi, Bolt, Bruno, Max, Roger, etc. are popular among pet owners. And these names belong to legendary athletes as well.
This student campaign titled 'Sorry, I eat Pedigree.' was published in India in June, 2022. It was created for the brands: Mars Petcare/ Pedigree and Pedigree, by ad school: Freelance. This Design, Direct, and Print media campaign is related to the Food, Other, and Pets industries and contains 3 media assets. It was submitted about 1 year ago by Copywriter, India: Dhruv Singla.
Copywriter: Dhruv Singla
Art Director: Dhruv Singla (using Canva)