Description
Long-term financial planning and selecting benefits services can traditionally feel overwhelming, unapproachable and jargony. Yet, in Principal Financial Group’s newest campaign, they’re taking the opposite approach – infusing dry humor, expert empathy and relatability to connect with consumers.
By celebrating the unique personalities and talent that make a business everything it is, this campaign shows why business decision makers can trust the expertise of Principal when it comes to finding the right retirement and benefits plans to keep their team happy for years to come, all laddering up to the sentiment: Let our expertise round out yours.
This professional campaign titled 'Let our expertise round out yours' was published in United States in April, 2024. It was created for the brand: Principal Financial Group, by ad agency: Dentsu Creative. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Advertising Agency: Dentsu Creative US
