ADVERTISING

Mars Petcare/ Pedigree

Fetch Across the Internet

Agency: BBDO

Description

One of the many ways that dogs are good for us is by helping reduce our stress levels. This benefit is most apparent when we take time out to play with them.
So we came up with a way to play a game of fetch, anytime you like.
We linked four rival social media platforms to create an epic game that stretches right across the internet.
You simply tap to keep the ball moving from Facebook Canvas to Instagram, then YouTube and finally, Snapchat — where the dog becomes an AR object.

This professional campaign titled 'Fetch Across the Internet' was published in United States in April, 2018. It was created for the brand: Mars Petcare/ Pedigree, by ad agency: BBDO. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency / Entrant Company: BBDO New York, USA
Holding Company: Omnicom Group
Production Company: Taylor James

ADVERTISING

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