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ING

The next Rembrandt

Agency: JWT

Description

On the 5th of April a portrait of a man in black 17th-century clothing with a white collar and a hat was unveiled in front of a packed auditorium. The painting was created using data from Rembrandt’s total body of work using deep learning algorithms and facial recognition techniques. The portrait consists of over 148 million pixels, based on 168,263 painting fragments from Rembrandt’s oeuvre.
Blurring the boundaries between art and technology, this artwork is intended to fuel the conversation about the relationship between art and algorithms, between data and human design and between technology and emotion.

This professional campaign titled 'The next Rembrandt' was published in Netherlands in April, 2016. It was created for the brand: ING, by ad agency: JWT. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 7 years ago.

Credits

Advertising Agency: JWT, Amsterdam, Netherlands

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