Description
Electricity costs are rising in Austria, however many people prefer to look the other way instead of changing their supplier. This is precisely where the campaign by energy provider MAXENERGY comes in: Those who turn a blind eye to high costs instead of looking for alternatives end up paying more. “Look around instead of looking away” humorously shows what happens when you close your eyes to problems - in the truest sense of the word. All the actors cover their eyes, which leads to absurd mishaps: A waiter pours wine but hits his guest instead of the glass, a hairdresser shaves her client bald, a man spectacularly falls down the stairs, at tennis practice, the ball hits a painful target. The result is the world's most likely first commercial in which not a single person can see what they are doing / the first commercial in which all actors cover their eyes - a creative, memorable implementation of human repression tactics.
This professional campaign titled 'Look around instead of looking away' was published in Austria in December, 2024. It was created for the brand: MAXENERGY, by ad agency: TANTE EMMA. This 360°, Content, and Film media campaign is related to the Electronics, Technology, Industrial, and Other industries and contains 1 media asset. It was submitted 3 months ago by Tante Emma Creative Agency of Tante Emma Creative Agency.
Credits
Advertising Agency: TANTE EMMA, Austria
Creative Support: FORA ULTRA 4000, Austria
Production Company: FORAFILM, Austria
Chief Creative Officer: Stefan Lippert
Creative Directors: Stefan Lippert, Sinisa Vidovic
Director: Sinisa Vidovic
Cinematographer: Mikael Gustaffson
Producer: Senzana Maric
Screenplay: Sinisa Vidovic, Stefan Lippert, Dinko Draganovic
1st AD: Christian Steininger
1st AC: Dragan Gajanovic - Gaja
Focus Puller: Goran Jovanovic - Chupo
Chief Lighting Technician: Lukas Kronsteiner
Lighting Technicians: Aleksandar Svitic - Svita, Mario Paljevic, Bojan Bajic, Benedikt Seyrkammer
Set Sound Engineer: Elvis Pavic
H&M Artist: Anita Bachl
H&M Assistant: Jasmin Mittendorfer
Styling: The Art Department, Ali Rabbani, Ines Kastner
Set Design: Manuela Gruber
Set Runner: Ulli Pimminger, Aleksandar Cica
Making Of: Onur Arslan
Driver Dragan: Beric
Editor: Dinko Draganovic
Colorist: Manuel Lebelt
Color Grading: Studio Scanwerk
Head Of Postproduction: Christian Steininger
Music: Composer Kosinus
Music Track: Cunning Voices
Music Label: Universal Music
Voice Over: Eva Maria Jaus
Sound Studio: Studio Wunderbar
Sound Design & Mixing Engineer: Boris Fehringer
Graphic Design & Animation: MAXENERGY
Marketing Manager: Patricia Strixner (MAXENERGY)
Marketing Manager: Deborah Lutzenberger (MAXENERGY)
Client Service: Laura Minet (TANTE EMMA)
Production Manager: Vesna Vidovic
Head Of Production: Snezana Maric
Executive Producer: Sinisa Vidovic
