Description
There is a small percentage of the population who are largely ignored and often ridiculed by society – those with a fear of bones. For these suffering souls, life is a series of terrors as they navigate their way around anything vaguely osteopathic. Imagine, then, their dismay at being confronted with a chicken drumstick at a Cartilogenophobic Anonymous support group meeting. This humorous (or humerus) premise is the springboard for a new campaign for Chicken Licken’s SoulBites. These boneless bites of SA’s favourite soul food are the ultimate meal for those afraid of bones .... and everyone else.
This professional campaign titled 'Boneless Bites of Soul' was published in South Africa in February, 2025. It was created for the brand: Chicken Licken, by ad agency: Joe Public. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago by Mr: Greg of Romance Films.
Credits
Client: Chantal Sombonos Van Tonder
Agency & City: Joe Public / Johannesburg
Group Integrated Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Integrated Executive Creative Director: Adam Weber
Integrated Creative Director: Chantelle Dos Santos
Integrated Creative Director: Abas Rashid
Integrated Group Account Director: Kelly Bardon
Integrated Account Director: Sonwabile Mkize
Head of Television & Radio: Diane Cole
Production Company & City: Romance Films / Cape Town
Director: Greg Gray
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Director of Photography: Adam Bentel
Production Art Director: Wendy Fredriksson
Stylist | Costume Design: Bridget Baker
Head of Research: Maghiel Van Dorssen
Casting Directors: Mrs Davies, Grays Casting
Principal Actor: Jessica Stanley
Principal Actor: Ryan Kruger
Principal Actor: Tanaka Gava
Principal Actor: Michael Mabizela
Principal Actor: Ziaphora Dakile
Principal Actor: Berenice Barbier
Principal Actor: Matthew Roberts
Principal Actor: Dillon Windvogel
Editor: Ricky Boyd
Editing Company: Deliverance
Visual Effects Person: Jean Du Plessis
VFX Company: Chocolate Tribe
Music Track Waltz on the Wild Side
Composers: Timothy Forrester Clarke & Adam Richard Shaw
Label: Universal Music Production
Final mix studio: Sterling Sound
Sound Engineer: Lorens Persson
Post Production Online: Chocolate Tribe
Post Production Offline: Deliverance
