When the Southbank Undercroft was under threat, The Operators Creative and Ben wanted to help the campaign to save it. The purpose of this project was to create a campaign which generated awareness and participation from all communities about the Long Live the South Bank petition. The Southbank has been used by the skateboard and creative community since the early 70’s and has become an iconic place for tourism, expressionism and creativity. The idea was to create a multi-platform fully integrated advertising campaign which is rich with visual content about the people who have added their names to the petition.
This professional campaign titled 'Long Live Southbank' was published in United Kingdom in August, 2019. It was created for the brand: Long Live Southbank, by ad agency: The Operators Creative. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 4 years ago by Mr: ben le tourneau of The Operators Creative.
Advertising Agency: The Operators Creative, London, United Kingdom of Great Britain and Northern Ireland
Director: Freeman & Le Tourneau
Creative Direction: Ben Le Tourneau