ADVERTISING

Dey Insurance

Safedriving Campaign

Agency: Maat

Description

According to researches, using cellphones while driving, increases the risk of car accidents by up to 4 times. Some drivers check their cellphones, make a phone call or text while driving. The danger of getting in a car accident while using cellphone is the core idea of this advertising. In fact, in this advertising we see the Texts like "be home soon" and " be there in a minute" have been crashed and never been sent. Main slogan of this campaign would be "To Arrive"

This professional campaign titled 'Safedriving Campaign' was published in Iran in August, 2019. It was created for the brand: Dey Insurance, by ad agency: Maat. This OOH Outdoor medium campaign is related to the Finance industry and contains 3 media assets. It was submitted almost 5 years ago by Art Director: Hosein Akbari.

Credits

Advertising Agency: Maat Advertising Agency, Tehran, Iran
Account Managers: Sara Shabzendedar, Maziar Basiti
Slogan CopyWriter: Ara Gharakhanian
Graphic Designers: Hosein Akbari, Mohammad Jozi
Creative Idea Team: Hosein Ebrahimi, Hosein Akbari, Mohammad Jozi
Studio Manager: Sajjad Abdollahi
Art Director: Hosein Akbari
3D Artisit: Hosein Ebrahimi

Long Live South...

ADVERTISING

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