ADVERTISING

Cinemaximum

Lockdown Ends, Movie Starts

Agency: Publicis

Description

One of Turkey’s leading banking brand İşBank has a credit card called “Maximum” that offers various benefits to its customers. Among the various benefits that the Maximum Card has, there is one that stood out for sure, which is about cinemas. As a Maximum, we have a sponsorship with the most famous cinema chain around Turkey called, CineMAXIMUM.
Because of the lockdown due to COVID-19, cinemas closed around Turkey. As a Maximum, we knew that people missed the experience of cinemas. On July 1st, 2021, cinemas in Turkey reopened after a long time of closure due to the lockdown. This was a big chance for us to welcome again our customers to CineMaximum. So, we decided to create a campaign that by putting this happy ending at the center of our communication. We showed people from different segments in their houses as they were gazing outside with hope. The text over each photo reads “The End”. Our message is that the happy ending is here and the cinemas are back in business with the end of the lockdown.

This professional campaign titled 'Lockdown Ends, Movie Starts' was published in Turkey in September, 2021. It was created for the brand: Cinemaximum, by ad agency: Publicis. This Print medium campaign is related to the Finance and Recreation, Leisure industries and contains 3 media assets. It was submitted 8 months ago by Art Director: Kerem of Publicis Groupe Turkey.

Credits

Advertising Agency: Publicis Groupe Istanbul, Istanbul, Turkey
Chief Creative Officer: Ayşe Aydın Erdoğan
Executive Creative Director: Mehmet Güney
Creative Director: Melik Atalay
Creative Group Head: Cem Bilgi
Art Director: Kerem Aydın
Copywriter: Rahman Yıldız
Strategy Team: Selin Naz Aktaş, Asena Çelik
Account Team: Çiğdem Uyar, Gamze Kaplan, Sıla Menteşoğlu

Colorado Lottery
Estonian Sexual...

ADVERTISING

iStock Essentials

Businessman analyse investment m...

Artist: ijeab

iStock Signature

Doing taxes

Artist: shih-wei

iStock Signature

Finance and Investment Icons Col...

Artist: phototechno

iStock Essentials

Businessman plan business growth...

Artist: Khanchit Khirisutchalual

iStock Essentials

Dollar currency growth concept w...

Artist: gesrey

iStock Signature

Asian male florist, owner of sma...

Artist: AsiaVision

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.