Loaf like you mean it

Agency: Isobel


Leading UK sofa, beds and furniture brand Loaf has launched a major new advertising campaign, positioning loafing as a desirable pursuit, and encouraging people to really take their loafing seriously.

The campaign, created by independent creative agency isobel, features the line: LOAF LIKE YOU MEAN IT.

The new work from Loaf includes a series of TV ads, featuring a ‘loaf off’ between two competitive loafers, accompanied by sporting style commentators, bringing the loafing lack of action to life. Two further TV ads feature solo loafing heats.

The campaign also includes a range of static and digital OOH and press ads, showing people in their ultimate loafing positionings, celebrating the joy, and the art, of loafing.

This professional campaign titled 'Loaf like you mean it' was published in United Kingdom in August, 2022. It was created for the brand: Loaf, by ad agency: Isobel. This campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 1 year ago by PR: Rosie Lumley of Tank Top PR.


Charlie Marshall – Founder & CEO
Meg Mackintosh – Head of Creative
Caroline Stone – Head of Marketing
Shirin Arbee – Photographic Art Director
Lauren Friend – Brand & Propositions Manager

Executive Creative Director – Rob Fletcher
Creative Director – Ben Stump
Creative Director - Simon Findlater
Producer – Christine Harding
Senior Account Director – Gemma Blake
Account Manager – Fran Houlding
Managing Partner – Jamie Williams
Executive Planning Director - Steve Hastings

Media Agency: Goodstuff

Production Company: isobel Productions + CRXSS
Director – Rob Fletcher & Ben Stump
Producer – Christine Harding & Gemma Blake
Producer – John Cross
Photographer: Kelvin Murray

Editor & Post-production: isobel Productions
Chan Spencer

Sound Studio: Jungle
Sound Engineer – Stuart Allen-Hynde

Patrón Tequila
HonDao Senior C...


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