PATRÓN® Tequila enters the metaverse for the first time with “Summer Made Sensational: A PATRÓN Pop-Up Series.” This experience offers tequila enthusiasts a vibrant escape through a unique cocktail-themed journey in Decentraland, a 3D virtual world browser-based platform.
Upon entering the PATRÓN experience, metaverse fans will automatically arrive at a cocktail-inspired location and be greeted by a PATRÓN host, who will then detail each journey fans need to embark on to source different ingredients to make a refreshingly perfect cocktail.
This professional campaign titled 'Summer Made Sensational: A PATRÓN Pop-Up Series' was published in United States in August, 2022. It was created for the brand: Patrón Tequila, by ad agency: Razorfish. This Digital and Experiential media campaign is related to the Alcoholic Drinks, Electronics, Technology, and Media industries and contains 3 media assets. It was submitted over 1 year ago.
Agency: Razorfish, New York, NY
GVP Client Partner: Sarah Anderson
Sr. Art Director: Jenna Bixler
GVP Strategy Director: Sarah Campbell
VP Technology: Wells Caughey
Associate Director Engineering: Evelyn Chang
Associate Creative Director: Jonathan Davis
VP Group FX Director: Jason Fuhrman
Associate Creative Director: Nick Garza
Director Program Management: Todd Green
Associate VFX Director: Rafael Jimenez
Senior Designer: Pilar Keprta
Creative Director: Brooke Kugel
GVP Executive Producer: Shannon Leigh
Executive Creative Director: Kevin McElroy
VP Social Content & Engagement Strategy: Chloe Newsom
Senior VFX Artist: Roger Plude
Director Program Management: Dani Verhaeghe
VP Creative Director: Colin Walsh
Account Director: Mallory Watson
Manager Data Science & Analytics: Lauren Weidman