ADVERTISING

World Black Belts Center

Little Red Riding Hood Fights Back

Agency: Ogilvy

Description

To increase awareness and registration for their children’s self-defense classes, The World Black Belts Center in Dubai tackled this in an unconventional way. Nope, they didn’t reverse punch parents into registering their kids, instead Memac Ogilvy Dubai created an illustrated children’s book that’s based on the well-known story of Little Red Riding Hood. What happens in the end? Our little heroine courageously beats up the big bad wolf to save the day. A simple call to action on the back cover – “You Too Can Fight Back” – provides the reader with more information on self-defense classes for kids and directs them to register. The End.

This professional campaign titled 'Little Red Riding Hood Fights Back' was published in United Arab Emirates in March, 2010. It was created for the brand: World Black Belts Center, by ad agency: Ogilvy. This Direct medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 14 years ago.

Credits

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Regina Groffy
Copywriters: James Bisset, Kareem Shuhaibar
Illustrator: Regina Groffy

ADVERTISING

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