ADVERTISING

Petz

Listeners

Agency: Ogilvy

Description

Pet shop network Petz launches a campaign in homage to the companionship and love only a pet can offer. “Listeners” reminds us how animals can be good companions for all times. To illustrate that thought, the ads feature images of pet owners lying on couches in their own homes. In the armchair beside are their pets. The position they take suggests an ongoing psychoanalytic session. The concept associated with the pieces is “They do listen to you. Adopt a pet.”

This professional campaign titled 'Listeners' was published in Brazil in June, 2018. It was created for the brand: Petz, by ad agency: Ogilvy. This Print medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 4 years ago.

Credits

Advertising Agency: Ogilvy, São Paulo, Brazil
Chief Executive: Fernando Musa / Ogilvy Group Brazil
Chief Creative Officer: Cláudio Lima
Executive Creative Director: Félix del Valle
Creative Director: Márcio Fritzen
Art Directors: Élder Caldeira, Felipe Antonioli
Copywriter: Guilherme Moreira
Media: Betânia Aragão
Photo: Marcus Hausser
Production: Big Studios

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