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Days Without End Records

Listen From Another Place

Agency: SJG Creative Lab

Description

Days Without End Records — Listen From Another Place
Since 2019, Days Without End Records has been a record label dedicated to curating and promoting sound art and experimental electronic music, with a particular focus on ambient, drone, minimalism, and the exploration of new sonic textures.

The campaign aimed to develop an audiovisual piece that would communicate the label's artistic identity and its approach to music: an invitation to discover alternative ways of listening, beyond conventional musical structures and established boundaries.

The concept begins with a simple idea: changing the way we listen can also transform the way we perceive the world.

Through a sequence of images capturing physical phenomena, organic processes, and transformations of matter from unusual perspectives, the piece creates an abstract visual universe in which the smallest details take on new meaning.

Music Composition and Sound Design:
The original soundtrack was composed and produced by Jairo Guerrero, a sound artist, composer, and producer whose experimental music has received multiple honors at the Global Music Awards. As one of the artists on the Days Without End Records roster, Guerrero developed the musical composition as a central element of the campaign's creative concept.

Conceived as a sonic laboratory, the soundtrack brings together multiple languages of electronic experimentation within just a few seconds.

Electronic synthesis, microtextures, drone, tape looping, and ambient converge in a cinematic composition where timbral fluctuations, frequencies, pulses, and sonic transformations create a constantly evolving soundscape.

The musical development was closely connected to the visual editing process. The composition was structured around the rhythm and pacing of the edit, establishing a precise synchronization between visual events and musical transformations. Each transition, movement, and shift in texture finds its sonic counterpart, creating a continuous interaction between what is seen and what is heard.

Rather than serving as incidental background music, the soundtrack becomes an integral part of the piece's audiovisual language, actively shaping its rhythm, progression, and expressive character.

The creative process was conceived as a dialogue between two experimental laboratories: one visual and one sonic, each influencing the other through movement, texture, rhythm, and transformation.

This NSFW professional campaign titled 'Listen From Another Place' was published in Mexico in November, 2026. It was created for the brand: Days Without End Records, by ad agency: SJG Creative Lab. This Digital and Film media campaign is related to the Music industry and contains 1 media asset. It was submitted about 14 hours ago by SJG of SJG / Creative Consulting · México.

Credits

Advertising Agency (School): SJG, México
Production Company: InHouse
Art Director: SJG
Copywriter: SJG
Music and Sound Design: Jairo Guerrero (www.soyjairoguerrero.com/sonidopublicitario)

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