Doctors Without Borders

Like hunting

Agency: Konstellation


We decided to turn the campaign idea “good intentions don’t save lives” on its head and make people’s intentions count for once. Through a Facebook-app people create a post asking their friends for likes and donate 1 kroner to Doctors without Borders for each like they get. Each collection runs for 48 hours and only likes from your own Facebook-friends count. By setting a maximum amount you can make sure not to go bankrupt – or decide to donate more if your friends are too slow. At the end of each donation people can post a picture saying thank you to all the friends who helped them donate. The donation solution – which is actually now a permanent solution – is still running. So what are you waiting for? Sign up and turn your friends’ likes into donations!

This professional campaign titled 'Like hunting' was published in Denmark in March, 2013. It was created for the brand: Doctors Without Borders, by ad agency: Konstellation. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Konstellation, Copenhagen, Denmark
Digital producer: Christina Krog Madsen
Creative Director: Thomas Pries
Prototyping: Kristian Rix
Design: Michael Victor-Hansen
Programming: Rasmus Schlünsen, Mads Sülau Jørgensen
Client Services Director: Nicolai Elmqvist


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