We know that electric cars are here to stay, but people still have a lot of questions, and one of these is whether these cars have enough range for long trips. Brazil, for instance, is a very large country, and long trips are commonplace around here. Which is why Leo Burnett Tailor Made created the "Lightning" campaign to highlight the range of the new Fiat 500e, which has one of the best performances in the electric car category.
To demonstrate that the new Fiat 500e has excellent range, the campaign developed three minimalist illustrations of a GPS map showing the path taken by the Fiat 500e as a yellow streak. With the slogan "New Fiat 500 electric. A 320 km range in a car powered by pure electricity." and a clean, iconic image that quickly conveys the message, the art on the map is also a lightning bolt, in a clear reference to the electric power used by the car.
"A car with such an iconic design as the new Fiat 500e requires a campaign that will convey that visual sophistication in a minimalist and impactful way. And the coincidence between the graphic forms of roads and lightning bolts was the perfect mix to showcase the range of 320 km, with a design that the Fiat 500e deserves," explains Vinicius Stanzione, Leo Burnett TM Creative VP.
This professional campaign titled 'Lightning Bolts' was published in Brazil in June, 2022. It was created for the brands: FIAT and Fiat 500e, by ad agencies: Leo Burnett and Leo Burnett Brasil. This Ambient, Outdoor, and Print media campaign is related to the Automotive industry and contains 7 media assets. It was submitted 8 months ago.
AGENCY: LEO BURNETT TAILOR MADE
TITLE: LIGHTNING BOLTS
PRODUCT: FIAT 500E
ADVERTISER: FIAT FCA FIAT CHRYSLER AUTOMÓVEIS BRASIL LTDA
CCO: MARCELO REIS
CREATIVE VP: PEDRO UTZERI, VINICIUS STANZIONE
CREATIVE DIRECTOR: BRUNO GODINHO
COPYWRITING: FABIO NAGANO
ART DIRECTOR: FELIPE MASSIS
ILLUSTRATION: FELIPE MASSIS
GRAPHICS PRODUCTION: RICARDO SOTELO, ROSI RIBEIRO, SANDRO FIGUEIREDO
ACCOUNT SERVICES: FABIO BRITO, KAROL ALBERTI, CAROLINA LADEIRA, YURI MORAES
MEDIA: HELOISA GOLDMAN, KATARINE SANCHES, BRUNO BUOSI, VICTOR SILVESTRE
PLANNING: TIAGO LARA, RAFAELA BADARÓ, MURILO FEDELE, BRUNO OLIVETTI
PRESS RELATIONS: JEF MARTINS, NATHALIE URSINI, LEANRO BERNARDINO, MAR FACCIOLLA.
CLIENT APPROVAL: FREDERICO BATTAGLIA, MARIA LÚCIA ANTONIO, ANA BRANT, BARBARA LARA
FIAT MEDIA: DEBORA DAUANNY
FIAT PLANNING: ADRIANA GIRÃO, MARJORIE KOCKANNY, ISABELLE CRISTINE ALVES DOS SANTOS