ADVERTISING

FIAT

Panda Yeti

Agency: WPP

Description

No matter what the difficulties of winter, nothing can stop the Panda Cross 4x4.
A mini-game based on the interaction dynamics of the Instagram Stories will show a Panda Cross 4x4 travelling along a mountain road. A series of evil snowmen will try to block its path, but thanks to its cross design and its four-wheel-drive system, Panda Cross 4x4 will be able to reach its destination. By tapping at the right time, the user will keep Panda Cross 4x4 going, till the last tap with a clip from the commercial. https://www.instagram.com/stories/highlights/18102648691099148/

This professional campaign titled 'Panda Yeti' was published in Italy in December, 2019. It was created for the brand: FIAT, by ad agency: WPP. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 2 years ago by Global Head of Social Automotive: Danielantonio Di Palma of Motorsport Network.

Credits

Advertising Agency: GTC
Executive Creative Directors: Cristino Battista, Christopher Jones
Creative Director: Raffaele Bisio
Art Director: Carlo Colombo
Copywriter: Guido Pusterla
Animation Artist & Motion Designer: Leonardo Jona
Social Media & Digital PR Director: Danielantonio Di Palma
Social Media Manager: Maria Teresa Genovese
Community Manager: Sibila Vogli
Account Director: Maria Francesca Regazzola
Creative Technologist: Matteo Ornati

ADVERTISING

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