McDonald’s wants to drive traffic to its McDrives, as well as celebrate their iconic products. The billboards depict an imagined long exposure shot, where the lights of cars on the road together make up the icon of a burger and a pack of fries. The billboards are placed near McDrives.
This professional campaign titled 'Light fries, Light burger' was published in Hungary in April, 2018. It was created for the brand: McDonald's, by ad agency: DDB. This Print medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 5 years ago.
Advertising Agency: DDB, Budapest, Hungary
Illustration / Photography: Gravy Inc