Andalusia Group

Lifetime Fasting


We have two slogans that we use to promote our campaign. The first is "صيام للظهر" , "Fasting till Noon" which is inspired by our childhood experiences. We used to fast until noon to gradually adapt to the natural fasting process. We link this to negative habits by suggesting that if we abstain from them, even for a short period, we can easily adapt to positive habits forever.
The second slogan we use is "صيام مدى الدهر", "Lifetime Fasting". This slogan suggests that if we try to abstain from negative habits for a short period, it will be easier to continue with them for the rest of our lives.

This professional campaign titled 'Lifetime Fasting' was published in Egypt and Saudi Arabia in March, 2024. It was created for the brand: Andalusia Group, . This Content, Design, and Digital media campaign is related to the Health industry and contains 8 media assets. It was submitted 2 months ago by Art Director: Mahmoud Diab of Andalusia Group.


Brand Manager: Lamiaa Ameen
Group Content Manager: Ahmed Ghanem
Senior Copywriter: Yassmin Saied
Music Producer: Shady Shawareb
Senior Graphic Designer: Menna El-banan
Videographer: Ahmed Shaaban
Art Director: Mahmoud Diab

Access Bank Plc


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