Description
The International Day Against Cancer goes unnoticed every year in Peru. Due to this, cancer patients don´t have the opportunity or the means to make themselves be heard and make people get involved with their struggle. So, we gave a voice to child cancer patients from the Peruvian Cancer Foundation, making everyone understand their condition and motivating them to donate by splitting the screen through a double streaming on Instagram combining two faces simultaneously with the new function Go live with a friend.
This professional campaign titled 'LifeStreams' was published in Peru in April, 2019. It was created for the brand: Peruvian Cancer Foundation, by ad agency: Wunderman. This Digital medium campaign contains 2 media assets. It was submitted almost 5 years ago.
Credits
Advertising Agency: Wunderman Thompson. Lima, Perú
Global CCO: Daniel Bonner
Latam CCO: Sebastian Tarazaga
Latam CCO: Dany Minaker
Chief Executive Officer: Paul Thorndike
VP Creative: José Aburto
Head of Art: Augusto Landauro
General Creative Director: Bruno Reggiardo
Creative Director: Romy Dominguez
Art Director: Percy Honores
Copywriter: Pedro Pablo Bergelund
Copywriter: Geraldine Marcos
Copywriter: José Sarmiento
Copywriter: David Ayllón
Planning Director: Victor Garzón
General accounts director: Carlos Bernal
Account Director: Fiorella Rojas
Account Executive: Jimena Lau
Social Media Supervisor: Cynthia Maco
Content Manager: Fiorella Iglesias
Production director: Luis Grieve
Animator: Juan Pacheco
Editor: Daniel Ayllón
Animator: Luigi Velasquez
General Manager: Piero Diaz
Film Director: Henry De la Cadena
Assistant director: Romina Flores
Assistant director: Juan Sierra
Executive Producer: Alejandro Castañeda
Direct Audio: Jorge Wiesse
Musicalization: Franco Lozano
Post Production: Ivan Orozco
Account assistant: Lorenzo Cauvi
Account assistant: Melissa Negrón
General Manager: Miguel De la fuente
Marketing Manager: Giuliana Rivero
Community Manager: Carla Florencio
Hostel Manager: Ana María Chacaltana
