ADVERTISING

Unacem

Life signal

Agency: Grey

Description

Life Signal allows people in disaster areas to quickly pinpoint the exact GPS location of the members in their “safe group” —a list of up 10 contacts than can be preconfigured on any smartphone— even when networks are down and communication between them is impossible. This allows families to reunite and first responders to more precisely look for survivors.

This professional campaign titled 'Life signal' was published in Peru in May, 2016. It was created for the brand: Unacem, by ad agency: Grey. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 6 years ago.

Credits

Advertising Agency: Circus Grey, Peru
Chief Creative Officer: Juan Carlos Gómez de la Torre
Executive Creative Director: Emiliano González De Pietri
Creative Directors: Charlie Tolmos, Celso Zelaya 

Copywriters: Daniel de la Flor, Gonzalo Aste, Nicolás Soto
Art Directors: Kenny Hernández, Francisco Valenzuela, Giancarlo Rodas
Account director: Nicole Woodman
App Developer: Picnic
Producer: Gabriel Cano
Production House: Sangre
Director: Toño Sarria

Director assistant: Pedro Zamalloa
Executive Producer: Fiorella Casanova
Post production house: Makako
Sound: Audiopost

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