Lie Detector Test

Agency: Dentsu


Dubai Store is a brand new e-commerce launched by UAE Ministry of Economy. As it belongs to the Government, they strictly respect consumers rights and select only trustful and reliable merchants. To demonstrate that people can shop with trust, we invited real merchants employees to be tested by a lie detector machine.

This professional campaign titled 'Lie Detector Test' was published in United Arab Emirates in August, 2020. It was created for the brand: DubaiStore, by ad agency: Dentsu. This Content medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 3 years ago by ECD: Cristiano Tonnarelli of Dentsu MENA.


Advertising Agency: Merkle MENA, Dubai, United Arab Emirates

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