Description
Gen-Z is unaware of Spotify's audiobook services and views the service only as a music streaming service. They are the first to speak out against any societal or environmental crisis because of this. They follow music legends from the past who fought for peace, love, and unity. This is swiftly addressed in the " Libraries of Love" Spotify audiobook playlist.
In order to demonstrate the unfinished libraries of past music legends, we used Ai to create a series of audiobooks based on their ideologies.
This student campaign titled 'Libraries of Love' was published in Germany in March, 2023. It was created for the brand: Spotify, by ad school: Miami Ad School Europe. This Integrated, OOH Outdoor, and Print media campaign is related to the Media and Music industries and contains 9 media assets. It was submitted about 1 year ago.
Credits
Advertising School: Miami Ad School Europe, Berlin
Art Direction: Kunal Khade; Louie Smit
Copywriter: Louie Smit, Kunal Khade
