Power to the People

Agency: DDB


Other car companies use exotic backgrounds, fake locations, and elaborate CGI to create excitement. With Volkswagen, all you need is the right car and a little imagination. We showed off the 2019 Jetta GLI’s thrilling performance using a real town, with real people, driven by hometown girl and Nascar driver Maryeve Dufault – and one unique twist. We shot a high-performance car commercial… and we let the people from the town film it.

This professional campaign titled 'Power to the People' was published in Canada in June, 2019. It was created for the brand: Volkswagen, by ad agency: DDB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: DDB Canada, Toronto, Canada
Chief Creative Officer: Brent Choi
VP, Creative Director: Erin Kawalecki
Copywriter: Eric Grimes
Art Director: Carla Rimando
Agency Producer: Sumit Anjwani
Agency Producer: Shaya Omidvar
Agency Producer: Julia Morris
Group Account Director: Ben Archer
Account Coordinator: Ines Khadr
Project Manager: Ann Harrison
Strategy: Kristian Visconti
Social Media Strategy: Steph Joudrey
Media Company: Touché
Production Company: Hoonigan Media Machine
Director: Brian Scotto
Director of Photography: Pierre Wikberg
Cameraman: The people of Sorel-Tracy, QC
Executive Producer: Gil Marsden
Line Producer: Sebastien Poussard
Post-Production Company: Hoonigan Media Machine
Editor: Keegan Wilcox
Colourist: Jerimiah Morey
Audio House: Hoonigan Media Machine
Talent: Maryeve Dufault, Eric Dufault, The people of Sorel-Tracy, QC
VFX/Animation Co: Hoonigan Media Machine
Sound Mix: Barry Neely
Sound Design: Randy Torres
Production Designer: Melissa Broker


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