“Letters” — a 3-D installation by perceptual art pioneer Michael Murphy — is revealed as part of a new marketing campaign celebrating the Lexus guest experience. The 16-foot art piece, which hangs from six ceiling panels and a steel frame, features more than 2,000 suspended pieces of origami, each constructed from individual thank you letters from guests to their Lexus dealerships. From one vantage point, the origami art pieces create the shape of the all-new 2018 LS sedan, while from another vantage point it takes the shape of the Lexus logo.
This professional campaign titled 'Letters' was published in United States in March, 2018. It was created for the brand: Lexus, by ad agency: Team One. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Team One, USA