Snickers Mars

Tastebud Training Program

Agency: Weber Shandwick


SNICKERS®, proudly part of Mars, is introducing an all-new Tastebud Training program to get fans ready for the epic taste of the brand's new protein bar innovation: SNICKERS Hi Protein. To inspire more moments of everyday happiness and bring the innovative Tastebud Training program to life, SNICKERS partnered with actor, comedian and host, Joel McHale, along with his trainer, to guide fans through the experience.

Actor, comedian and host Joel McHale partners with Mars and SNICKERS® Hi Protein to introduce the first-ever SNICKERS Tastebud Training program.

"As a SNICKERS fan and someone who regularly goes to the gym and wears t-shirts two sizes too small, partnering with the brand and their new protein bar to work out my tastebuds and deltoids was a perfect match," said Joel McHale. "Being an actor and comedian, my mouth is one of my most important assets, but my tastebuds have been seriously overlooked for too long. Thanks to SNICKERS Hi Protein and the brand's Tastebud Training program, that changes now."

While not backed by science, but backed by Joel McHale, the Tastebud Training program includes four fun, unique training exercises that prep the tastebuds for the epic taste of SNICKERS Hi Protein:

Face Flex – Stretch your face for a dynamic warmup, ensuring you don't pull a face muscle.

Lip Trill – Loosen up your lips with just 3 sets and 5 reps to enhance flavor intake.

Bar Bites – Take a few bites of SNICKERS Hi Protein and receive 20g of protein per bar, bringing epic flavor to your fitness routine.

Satisfied Smile – End the workout with a smile – a low intensity cooldown to aid flavor receptor recovery.

This professional campaign titled 'Tastebud Training Program' was published in United States in November, 2023. It was created for the brands: Mars and Snickers, by ad agency: Weber Shandwick. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 3 months ago.


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